Editorial calendar
A monthly plan rooted in your sales cycle, your launches, and the conversations your buyers are actually having. Built before any drafting begins.
Service
A managed social channel for firms that would rather not run one in-house.
An editorially planned, AI-drafted and human-reviewed posting pipeline for your Facebook and LinkedIn presence, paired with a parallel website-update stream so the two surfaces tell a single, coherent story rather than drifting apart.
Designed for B2B firms, professional services and product businesses that want a steady, credible presence without hiring a full-time social lead.
What sits inside the service
Editorial planning, agent execution, human review.
Drafting agent
An AI agent configured against your tone-of-voice, positioning brief and approved sources produces every draft. It does not invent facts and it cites where it can.
Human review
A reviewer signs off every post before it leaves the building. Anything off-tone, off-positioning or factually shaky is sent back, not shipped.
Cross-surface pipeline
The same week's editorial thread feeds matching website updates: news entries, case-study fragments, FAQ refreshes, landing-page tweaks. One brief, two surfaces.
Scheduled publishing
Approved Facebook and LinkedIn posts are scheduled at the cadence your audience responds to, not whenever a panic hits.
Light measurement
A monthly note: what got traction, what did not, what to push harder next month. Not a 40-page deck.
Why pair social and website in one service.
Most firms run social and the web site as two separate efforts, on two separate timelines, by two separate people. The result is a Facebook page that talks about a launch the website never mentions, or a homepage that has not moved since 2023 while the LinkedIn feed is busy.
Running both from a single editorial thread fixes that. A buyer who clicks through from a LinkedIn post sees a website that picks up the same story. Returning visitors see a site that is alive. Search engines see fresh, internally consistent content. Sales conversations get easier because the message is the same on every surface.
- One editorial brief. One plan, one tone-of-voice, one source of truth.
- Two output streams. Social posts on the timelines that suit them, website updates on yours.
- Human-reviewed every time. No unattended publishing, no autopilot embarrassment.
- Owned by you. The brief, the calendar, the archive and the logins all stay with the client.
Engagement tiers
Three sensible shapes; bespoke is fine too.
Starter — from £149/month
One channel of your choice, two posts a week, one monthly website update. Suitable for firms validating the cadence before scaling up.
Standard — from £249/month
Both Facebook and LinkedIn, three to four posts a week, two to three monthly website updates, light measurement note.
Scale — from £399/month
Daily posting where it earns it, weekly website touches, quarterly strategy review and a quicker turnaround on time-sensitive content.
Same tiers, same prices as our sister offering at Sandwich Websites — the engineering and editorial pipeline behind both is identical. Heavier requirements (multi-brand, regulated industries, additional channels) are quoted per brief: ask for a proposal and we will come back with a fixed monthly figure and what is in it.
Want a credible, steady presence on Facebook, LinkedIn and your own web site, run by people who will tell you when not to post?
Request a Proposal